Leadership DEVELOPMENT Essay Example | Topics and Well Written Essays - 1250 words

Leadership DEVELOPMENT - Essay Example The purpose of this study is for me, as an emerging leader, to understand the development process of becoming the leader I wish to be in the future, in my case as finance director. This understanding is to be underpinned by leadership theories. This study will help me to determine what abilities, values and skills I require to reach my goal. Also to examine if my experiences and characteristics from my past will aid me to reach my goal. As a child I did not have any burdens at all. I grew up in safe and small Stockholm, Sweden, in a well-educated, well-grounded family. As the youngest child in the family I was treated as a little princess, with no responsibilities. At the age of 15, I moved abroad by myself to study at the Swedish school in London. Among the new friends I had gathered I quickly became a leader for the first time in my life. As a leader within my friends in London I felt a great responsibility, I made sure everyone was safe and happy. This was the first time I saw myself as a leader, and understood that I possessed some personal characteristics and traits of a leader. From the perspective of the Great Man approach, I could see that I stood out from the rest of my friends. I was very self-confident, I was more independent then others (I lived by myself, while others lived in host families). My knowledge of my studies, the city and the nightlife there were greater than my friends. I saw things from an optimistic point of view, acted with integrity, had an inner drive and a strong desire to excel. The fact that I recognized a duty to care for my friends, that valued their thoughts and feelings and that I was able to garner their t rust all show my qualities as a leader (Daft, 2008). After a few years l began my education at Glion. I unwillingly left my safe zone, Stockholm, where my mother was dying of cancer. and I had to embark on a

Push and Pull Strategy Essay Example for Free

Push and Pull Strategy Essay Push Strategy A â€Å"push† promotional strategy makes use of a companys sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of push selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A push strategy tries to sell directly to the consumer, bypassing other distribution channels (e.g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull Strategy A â€Å"pull† selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the heavy advertising and promotion of childrens’ toys – mainly on television. Consider the recent BBC promotional campaign for its new pre-school program – the Fimbles. Aimed at two to four-year-olds, 130 episodes of Fimbles have been made and are featured everyday on digital childrens channel CBeebies and BBC2. As part of the promotional campaign, the BBC has agreed a deal with toy maker Fisher-Price to market products based on the show, which it hopes will emulate the popularity of the Tweenies. Under the terms of the deal, Fisher-Price will develop, manufacture and distribute a range of Fimbles products including soft, plastic and electronic learning toys for the UK and Ireland. In 2001, BBC Worldwide (the commercial division of the BBC) achieved sales of  £90m from its childrens brands and properties last year. The demand created from broadcasting of the Fimbles and a major advertising campaign is likely to â€Å"pull† demand from children and encourage retailers to stock Fimbles toys in the stores for Christmas 2002. Difference Between Push And Pull Strategy Push marketing is when you use various activities to get your message in front of your ideal client. The marketer is in control of what the message is, how it is seen, when and where. Marketing activities that encourage your prospect to seek you out and find out whether you have something of value to offer them. Pull marketing activities build relationships and can include blogging, podcasting, article marketing and networking (both on and offline). Pull marketing uses the law of attraction, incorporating all the components of your personal brand to attract and retain these people as your biggest fans. Pull marketing is where you develop advertising and promotional strategies that are meant to entice the prospect to buy your product or service. Some classic examples are â€Å"half off!† or â€Å"bring in this coupon to save 25%† or â€Å"buy one get one free†, etc. With pull marketing, you are trying to create a sense of increased, time limited value so that the customer will come into your store to buy. Pull is not about pulling consumers in; it’s about giving consumers a reason to pull us in. Remember truism #1 – they’re in control; they (not we) decide where they go and what they experience. We’ve lost the right to pull consumers anywhere (if we ever really had that right at all.) Pull means that we to go to them, join their communities, give them reasons to voluntarily draw us into their personal media experiences. We’re not interrupting them. They’re opting into us.

Mars landing and probes :: essays research papers

Mars (Greek: Ares) is the god of War. The planet probably got this name due to its red color; Mars is sometimes referred to as the Red Planet. (An interesting side note: the Roman god Mars was a god of agriculture before becoming associated with the Greek Ares; those in favor of colonizing and terraforming Mars may prefer this symbolism.) The name of the month March derives from Mars. Mars has been known since prehistoric times. It is still a favorite of science fiction writers as the most favorable place in the Solar System (other than Earth!) for human habitation. But the famous "canals" "seen" by Lowell and others were, unfortunately, just as imaginary as Barsoomian princesses. The first spacecraft to visit Mars was Mariner 4 in 1965. Several others followed including Mars 2, the first spacecraft to land on Mars and the two Viking landers in 1976 (left). Ending a long 20 year hiatus, Mars Pathfinder landed successfully on Mars on 1997 July 4 (right). In 2004 the Mars Expedition Rovers "Spirit" and "Opportunity" landed on Mars sending back geologic data and many pictures. Mars' orbit is significantly elliptical. One result of this is a temperature variation of about 30 C at the subsolar point between aphelion and perihelion. This has a major influence on Mars' climate. While the average temperature on Mars is about 218 K (-55 C, -67 F), Martian surface temperatures range widely from as little as 140 K (-133 C, -207 F) at the winter pole to almost 300 K (27 C, 80 F) on the day side during summer. Though Mars is much smaller than Earth, its surface area is about the same as the land surface area of Earth. Except for Earth, Mars has the most highly varied and interesting terrain of any of the terrestrial planets, some of it quite spectacular: Olympus Mons: the largest mountain in the Solar System rising 24 km (78,000 ft.) above the surrounding plain. Its base is more than 500 km in diameter and is rimmed by a cliff 6 km (20,000 ft) high (right). Tharsis: a huge bulge on the Martian surface that is about 4000 km across and 10 km high. Valles Marineris: a system of canyons 4000 km long and from 2 to 7 km deep (top of page); Hellas Planitia: an impact crater in the southern hemisphere over 6 km deep and 2000 km in diameter.

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Ch. 20 -Practice 1. If M = the money supply; Y = real output, P = the price level, and V = velocity, which of the following equals the velocity of money? A. (Y x M)/P B. (P x M)/Y C. (P x Y)/M D. (P x Y) +M 2. If the equation of exchange is MV = PY the Y represents:Â   A. Nominal GDP B. Real GDP C. Potential output D. Economic growth 3. According to the equation of exchange, if real output and the money supply stay the same and the price level increases:Â   A. The velocity of money has to increase B. The velocity of money has to decrease C. The real GDP had to rise D.Nominal GDP remains constant 4. Which of the following expresses the equation of exchange? A. MY = PV B. MV = Y C. MV = PY D. MP = VY 5. Using the equation of exchange, if inflation is 1. 5%, real output grows by 3. 0%, and the growth rate of money is 5. 0%, the change in the velocity of money is:Â   A. Zero; velocity is constant B. -0. 5% C. +4. 5% D. +0. 5% 6. Using the equation of exchange, if real GDP increases by 3. 0%, the velocity of money grows by 1. 0% and the growth rate of money is 3. 0%; what is the rate of inflation? A. +1. 0% B. It is constant or a 0% change C.It is the same as the growth rate of money, or 3. 0% D. -1. 0% 7. Using the equation of exchange, if inflation is 1%, the velocity of money grows by 1. 0% and the growth rate of money is 3. 0%; what is real growth? A. +3. 0% B. 1% C. 4. 0% D. -1. 0% 8. If velocity of money is constant; real growth in the output of the economy is +2. 5%; and inflation is 2. 0%; what is the growth rate of money? Here we can employ the percentage change form of the equation of exchange where: %M + %V = %P + %Y. Inserting the known values and solving for the %M we obtain: %M + 0 = 2. 0 + 2. or %M = 4. 5. 9. The CPI is a commonly used and closely watched measure of inflation. However, it has limitations. What are they? Economists maintain that the CPI, which is a common measure of inflation, overstates the true rate of inflation by about one perce ntage point per year. This is primarily due to the fact that the CPI is measured using a fixed basket of goods. The bias in the CPI arises from several sources. First, consumers' buying patterns change, and in particular, consumers can substitute away from higher priced goods towards less expensive substitutes.A second source of bias arises from the fact that quality improvements are not always adjusted for, so what looks like a higher price may simply be an improvement in quality. 10. Assuming a constant nominal GDP, would the velocity of M1 equal the velocity of M2? Explain. No, the velocity of M1 would be greater than the velocity of M2. The formula for velocity is nominal GDP/M. Given a constant numerator and the fact that M2 ; M1 the velocity of M1 has to exceed the velocity of M2.

Cultural Diversity in America

Diversity is an important part of American culture. Cultural diversity has helped to shape the way we live everyday as well as the different foods we eat. What really thought me about diversity is that it is not limited just too racial or ethnic groups but other minority groups. The new information I have learned about diversity still has not changed my views. I think it is important to learn about others cultures and backgrounds. Without knowledge about other cultural groups we would only have stereotypes to go off of. Stereotypes without proper knowledge can lead to discrimination or prejudices.I did learn about my own ethnic background and how far we still need to go. The Hispanic people are still the lowest paid. Recently we are still fighting against prejudice in regards to immigration laws. There are many ignorant people that view all Hispanic people should not be in this country. Some automatically think we all come from Mexico. Which is not the case, both my parents are Ameri can and my mother’s parent are from the US. On my dad’s side my grandmother was from Mexico as well as my grandpa who fought in WWII, Vietnam, and Korean War.He is a real hero and it is unfair that he has fought for our freedom but some would want him deported. Trends in immigration are steadily rising and should continue to do so. In 2050 the White population will become a minority and the minority groups will become the majority. There are many cultures that strive to migrate to the United stated to live out the American dream. Our country was built by immigrants trying to escape a country they could no longer believe in. Those people wanted freedom to believe and live the way they wanted too.That is still the dream of all immigrants to move on to a new country and build a better life for themselves and their families. The major challenge the United States faces due the diversity of its people is losing the American culture in the mist of all the different cultural g roups. Also American will suffer from prejudice and discrimination against those immigrants because they are different. Even though American risks losing its culture due to diversity it is also a benefit. The diversity in American culture can teach everyone to be more tolerant of different ethnic groups.Also it helps improve American culture by adapting to new culture traditions and celebrations. In order to foster acceptance and cultural pluralism in the United States, we need to start living with an open mind and heart. We also need to create an education program to teach everyone about each other and their cultural backgrounds. Also by adapting to different cultural traditions we can participate in that culture. For example, In the United States we celebrate the Chinese New Year and CInco De Mayo.Also we need to find a way to stop depending on stereotypes to teach us about different groups. The media is also portraying different groups of people a certain way. I have always found that the news media try to find the most ignorant person to interview or someone that could prove that ethnic stereotype correct. There are many examples of this in recent news for example, The interview with Sweet Brown and her famous line â€Å" Ain’t nobody got time for that† or the interview of Antoine Dodson and all the funny YouTube videos that it has turned out.The media also does some good for example all the media coverage they do on gay rights as well as coverage on the Travon Martin case. With the Travon Martin case we saw a man that was prejudice against a young black male and kill him. The media tried to do their best to show how wrong Zimmerman was in the situation. Showing these types of issues in the media it shows people it is not ok to hate or to take a young life because you are ignorant to their cultural background.Individually I know I have been prejudice against certain groups and knew the way I was acting was wrong. What I found I needed to work on is to be more accepting of everyone and treat others the way I want to be treated. I would not want to be discriminated against and I found no one else does either. I think we also need to live life and not judge people by the way they look but by their actions. The United States as a whole needs to teach its people that prejudice is still alive and discrimination is still happening.The United States also needs to review its anti-discrimination laws and make sure they are still valid and revise the ones that need to be improved with our changing times. I also think there should be cultural diversity appreciation month that teaches about different cultures not just African Americans or Hispanic culture but about, Asian cultures and Middle Eastern cultures as well. We also need to start teaching children young to be accepting of everyone since they are our future. You are a reflection of then and they are a reflection of you.

Free Essays on Rasputin And Empress Alexandra

Rasputin and the Empress Alexandra Rasputin’s power and political significance is often overshadowed by his tragedy. In the empress’s letters to her husband it is hard to realize at first their historical significance. Most of the Rasputin’s tragedy passed unnoticed by many, for the most part, behind closed doors. The only real public part of the tragedy was Rasputin’s obvious indifference toward what was going on outside of the court. Several people have written accounts of the royal family and Rasputin. The most accurate is the account by M. Gillard who expresses in great detail the home life of the royal family. There are also accounts by Madame Vyrubov who was continually with the family and was the chosen middle man between the Empress and Rasputin. Others who wrote about the royals were Madame Lili Dehn, a friend of the empress; Beletsky, the chief of police; M. Paleologue, the French ambassador. A notable exception in this list of small accounts is that of Mr. Michael Rodzianko who prepared his account in exile. Rasputin was born in Porrovskoe, he had no last name as he was just of common birth. When he was old enough he went to a nearby monastery. Upon his return he became a strannik, or roving preacher. During his time at the monastery he became part of a group called Khlysty, a group of men who mixed orgies with religious raptures. These men were condemned by the Orthodox Church. Even after leaving the monastery Rasputin continued his scandalous ways. An investigation of his actions began by looking into his numerous seductions. The investigation was led by Bishop Antony of Tobolsk. During the investigation Rasputin disappeared to St. Petersburg. In St. Petersburg he gained the confidence of Bishop Theophan, head of the Petersburg Religious Academy and confessor to the empress. Rasputin also secured patronage of the daughter of King Nicholas and her husband. It was through them that Rasput... Free Essays on Rasputin And Empress Alexandra Free Essays on Rasputin And Empress Alexandra Rasputin and the Empress Alexandra Rasputin’s power and political significance is often overshadowed by his tragedy. In the empress’s letters to her husband it is hard to realize at first their historical significance. Most of the Rasputin’s tragedy passed unnoticed by many, for the most part, behind closed doors. The only real public part of the tragedy was Rasputin’s obvious indifference toward what was going on outside of the court. Several people have written accounts of the royal family and Rasputin. The most accurate is the account by M. Gillard who expresses in great detail the home life of the royal family. There are also accounts by Madame Vyrubov who was continually with the family and was the chosen middle man between the Empress and Rasputin. Others who wrote about the royals were Madame Lili Dehn, a friend of the empress; Beletsky, the chief of police; M. Paleologue, the French ambassador. A notable exception in this list of small accounts is that of Mr. Michael Rodzianko who prepared his account in exile. Rasputin was born in Porrovskoe, he had no last name as he was just of common birth. When he was old enough he went to a nearby monastery. Upon his return he became a strannik, or roving preacher. During his time at the monastery he became part of a group called Khlysty, a group of men who mixed orgies with religious raptures. These men were condemned by the Orthodox Church. Even after leaving the monastery Rasputin continued his scandalous ways. An investigation of his actions began by looking into his numerous seductions. The investigation was led by Bishop Antony of Tobolsk. During the investigation Rasputin disappeared to St. Petersburg. In St. Petersburg he gained the confidence of Bishop Theophan, head of the Petersburg Religious Academy and confessor to the empress. Rasputin also secured patronage of the daughter of King Nicholas and her husband. It was through them that Rasput...

What was the function of disguise in The Odyssey, and how did it impact Odysseuss development as a character

What was the function of disguise in The Odyssey, and how did it impact Odysseuss development as a character All through The Odyssey, by Homer, the reader observes that disguise has been adopted by different characters either to complicate or facilitate their or another character’s passage across the world. As a matter of fact, some characters assume multiple disguises throughout the course of the narrative. Advertising We will write a custom critical writing sample on What was the function of disguise in The Odyssey, and how did it impact Odysseus’s development as a character? specifically for you for only $16.05 $11/page Learn More Athena, the goddess, for instance, puts on no less than three disguises. It is not only the goddess who puts on disguise though; Odysseus also pulls of the disguise power to progress his goals and objectives. Odysseus was the king of Ithaca at the time when Palamedes sent him to the Trojan War which lasted for a ten year time period. The story begins when Odysseus with his crewjourney back to Ithaca, his homeland, as a T rojan War’s valiant hero. He sets sail for Ithaca but in the face of fate wonders for a decade when his ships were instantly drifted to Thrace by a violent storm. It was the beginning of an expedition. Throughout the epic poem, The Odyssey, the function of disguise helped the hero, Odysseus, to develop through humility and understanding, which eventually led the character back to Ithaca, with the aid of the goddess Athena. Odysseus faces many challenges and tragedies during this adventure. During his travel back home, he was put to trialon different occasions bymonstrosity that nearly destroyed him. His intelligence and sly behavior made him pull through the various dangerous situations he met. Ultimately, he succeeded in getting back home and this, he owes to Athena, the goddess, who constantly supported him throughout his travel. Athena incessantly favored Odysseus, as witnessed in The Odyssey, when Zeus, on Athena’s behalf, had ordered him to release from the isla nd of Calypso where he had been held captive for seven years. Unfortunately, Poseidon noticed him floating in the waters and was compelled to make him drown, had it not been for goddess Ino who saved him. Later, Odysseus reached Phaecia city where he encountered Athena disguised as king Alcinous daughter. The following excerpt supports that, indeed, goddess Athena helped him (Homer and Johnston 111).Advertising Looking for critical writing on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More â€Å"Straight to his house the clear eyed Pallas went, full of plans for great Odysseus journey home. She made her way to the gaily painted room where a young girl lay asleep†¦Nausicaa, the daughter of generous King Alcinous†¦The goddess drifted through like a breath of fresh air†¦in face and form like the shimpan Dymas’ daughter†¦Disguised, the bright-eyed goddess chided†¦Ã¢â‚¬  (117). At hena also had to pour a sea fog around Odysseus so as to protect him and then she assumed the shape of a little girl and showed him the way to the palace (Homer and Johnston 111-112). Athena again used this tactic when Odysseus had safely reached his homeland. The goddess did not want the people to notice his return until he had taken revenge upon the suitors of his wife. Zeus’ daughter Athena had made it a foggy day, so that people might not know of his having come, and that she might tell him everything without either his wife or his fellow citizens and friends recognizing him until he had taken his revenge upon the wicked suitors(185). Back in his homeland way before the Trojan War, Odysseus was a king. He had a wife and a son whom he had left an infant during the time when he had to leave for Troy. In disguise as a stranger, Odysseus had managed to convince Alcinous to bring him back to his homeland. He had to put away his pride so as to get the much needed help in reachi ng home. â€Å"And there Odysseus stood, gazing at all this bounty, a man who’d borne so much†¦Once he’d had his fill of marveling it all.† (141). Athena had also disguised him as a beggar so as to get revenge against the suitors. With this, Odysseus had to again cast away his pride (Homer and Johnston 148). Athena explains to him: â€Å"First I will transform you-no one must know you. I will shrivel the supple skin on your lithe limbs, strip the russet curls from your head and deck you out in rags you’d hate to see some other mortal wear; I’ll dim the fire in your eyes, so shinning once†¦Ã¢â‚¬  (253) Once again, Odysseus displays much loss of pride when he comes across a goat herder who mocks and kicks him but was capable of rationalizing the situation. This signaled maturity in his part having been a man of inordinate self-esteem. Later on, he was able to put aside his identity and egoism even when in disguise (Homer and Johnston 235 ).Advertising We will write a custom critical writing sample on What was the function of disguise in The Odyssey, and how did it impact Odysseus’s development as a character? specifically for you for only $16.05 $11/page Learn More The use of disguise was helpful as it allowed Odysseus to survey his palace and identify those who had remained loyal and those who had not. Emmaus was one of such great men who displayed loyalty to his king even in his long absence. This is noted when he says: â€Å"Not even my parents at home, where I was born and bred. I miss them less than I do him†¦Ã¢â‚¬  (354). He displays further loyalty by showing a feeling of disgust toward the suitors which really moves Odysseus. Another token of loyalty is shown by his dog, Argos, who was merely a puppy at the time when Odysseus left and was at the point an old dog. The dog recognized his old master, wagged his tail then died. The fact that his wife, Penelope, did not r emarry in spite of the many suitors who courted her, shows a great height of loyalty. Other loyal people were his son Telemachus, and Eurykleia, his old nurse. The opposite case is with the suitors and more especially Antinous who rudely hurled a chair at him when in disguise had announced that Odysseus would return (Homer and Johnston 367-389). Boiling over Antinous gave him a scathing look and let fly. ‘Now you won’t get out the hall unscarred, I swear not after such a filthy string of insults!’ With that he seized the stool and hurtled it-Square in the back it struck Odysseus†¦ (369). Eventually, Odysseus successfully vanquished the suitors and was able to reclaim his castle. Upon bringing back Odysseus adventures from his battle with the monsters though his landing home to his reclaiming the palace, it is noted that his wit and guise aided him put through his hardships, of course, with the help of Athena who revealed it to him after he had landed in Ith aca. Sure enough, the function of disguise helped the hero, Odysseus, to develop through humility and understanding, which eventually led the character back to Ithaca, with the aid of the goddess Athena.Advertising Looking for critical writing on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Odysseus journey was much of a self-discovery. It served as a realization of what it takes to be a leader, thus, enhanced his maturity. In conclusion, the importance of disguise in the Odyssey was not only that of pragmatic purposes (to help Odysseus on his journey back home to Ithaca), it also psychologically impacted Odysseus for the better, which helped him complete his hero-cycle. Homer. Odyssey. Trans. Ian C. Johnston. New York: Richer Resources Publications, 2007. Print